Quality Improvement Through an Education Evaluation: Data-Driven Strategic Planning of the Education Program at the American Academy of Dermatology

Description: The American Academy of Dermatology (AAD) is the largest dermatology association in the world. With more than 20,000 members, the AAD is committed to excellence in dermatologic care through education. As an Accreditation Council for Continuing Medical Education (ACCME) accredited provider, the AAD is dedicated to providing its members with evidence-based, high-quality, balanced, relevant, timely, and innovative education activities. This process includes evaluating each individual learning activity and the entire education program to inform strategic and operational planning.

In 2023, the AAD is undertaking an extensive and holistic education evaluation as a demonstration of its commitment to continuous quality improvement, with the education needs of our members as our top priority. Utilizing the mission, vision and strategic plan as a foundation, the AAD is partnering with an evaluation organization to conduct an analysis of the education program. This includes quantitative and qualitative data on education activities and participation, member demographics and member feedback, a SWOT analysis, an examination of the competitive landscape in dermatology education, and recommendations to inform the next education strategy.

This one-hour, interactive workshop will guide you through the step-by-step process of creating the business case to conduct the evaluation, the vision of the project, creation of the project team, and a review of the preliminary data that you can use to create an education evaluation at your own organization.

Citations and Literature References (if none, write n/a): TBD